Poultry is the second largest consumed meat in greater China, widely used in Chinese cooking of all flavors. In this show, we look at where consumers buy their chicken and how channel switching is influenced by social context and even religious ceremonies.
This topic has an accompanying research show (show 14 ) for marketing researchers. It includes details on research methodologies and findings mentioned in this show. To view the supplement and other research related shows, register and/or sign in.
Different occasions require different poultry channels-Religious ceremony, medicine, customs, all require a different poultry supply channel.