High-Tech & High Tradition: Mixing Taiwan Poultry Retail Channels in a Chinese Cultural Setting

Author: Clyde Warden

While supermarkets and hypermarkets crowd the Taiwan retailing landscape, many foods, such as chicken, are most frequently purchased at wet markets. This video explains some of the strong cultural influences that preserve this updated and modern retailing channel and presents a model for understanding how and why consumers within a Chinese cultural setting can switch between channels. 

Presentation of Research Results (Video & Audio):

This presentation was given at National Cheng Kung University's IMBA program. 

Length: 37 minutes.
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