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Clyde presented at Proctor & Gambles' Demo Day meeting in Beijing. The day's internal training focused on sharing knowledge across functions for developing the consumer experience. Managers were very interested in the insight of Clyde's Chinese consumer value models, especially in relation to promotional activity. |
Warning: mkdir() [function.mkdir]: Permission denied in /var/www/html/qbook_tv/podcast/mambots/content/plugin_jw_sigpro.php on line 69 Detailed Research Many shows include a research suplement that explains how research was done, what the findings were, and what you need to watch out for when trying to do similar work. PowerPoints, PDF reports, and of course more photos and videos come with these research shows. |
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Warning: mkdir() [function.mkdir]: Permission denied in /var/www/html/qbook_tv/podcast/mambots/content/plugin_jw_sigpro.php on line 69 Key Features Professional Local Researchers Qual/Quant Approaches Hundreds of Hours of Media |
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While you may assume the world is flat because you can see brands you know, the fact is those brands are reinterpreted within the local cultural context; if you get the signals wrong, your business will suffer. TAM centers on understanding what those local Chinese values are that make a huge difference in consumers' assumptions. 
You know how important it is to be in touch with consumers at the street level, but are you at that level in Asia? CCC has decades of experience in the Chinese context and we are in touch with what turns heads and gets consumers in Asia to buy your products.