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While you may assume the world is flat because you can see brands you know, the fact is those brands are reinterpreted within the local cultural context; if you get the signals wrong, your business will suffer. TAM centers on understanding what those local Chinese values are that make a huge difference in consumers' assumptions.
You know how important it is to be in touch with consumers at the street level, but are you at that level in Asia? CCC has decades of experience in the Chinese context and we are in touch with what turns heads and gets consumers in Asia to buy your products.