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Member BenefitsDid you know there is a menu called RESEARCH? More video, audio shows, downloads, research papers, and much more! But you can't see it unless you register. Creating an account costs nothing and you gain access to detailed marketing reports from our marketing experts, including survey data and results, more detailed observations, videos, field notes, photos, and more.
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Recent News
Clyde spoke at the 2009 Annual Innovation Summit, in Shanghai, hosted by Innoenterprise and Shanghai Jiao Tong University. The summit brought together researchers and managers from leading businesses in China. Clyde introduced innovative ethnographic research to model Chinese consumer behavior. Watch the video. |
Detailed Research Many shows include a research suplement that explains how research was done, what the findings were, and what you need to watch out for when trying to do similar work. PowerPoints, PDF reports, and of course more photos and videos come with these research shows. |
Key Features Professional Local Researchers Qual/Quant Approaches Hundreds of Hours of Media |
Important Cultural Issues
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While you may assume the world is flat because you can see brands you know, the fact is those brands are reinterpreted within the local cultural context; if you get the signals wrong, your business will suffer. TAM centers on understanding what those local Chinese values are that make a huge difference in consumers' assumptions. 
You know how important it is to be in touch with consumers at the street level, but are you at that level in Asia? CCC has decades of experience in the Chinese context and we are in touch with what turns heads and gets consumers in Asia to buy your products.