Our Acheivements

The Chinese Consumer Connection researchers are very active throughout Greater China. Here are some of our team's acheivements.

Clyde & two coauthors have been awarded the best overall research paper for the past five years in Taiwan. The award was for their paper (in Chinese) on the use of metaphors in understanding the retail emphasis of renao (熱鬧) in Taiwan, friendship in USA, and service in Japan. The award included half a million NTD, sponsored by United Microelectronics Corporation through the Chinese Management Association.

Clyde presented at Proctor & Gamble's Demo Day meeting in Beijing. The day's internal training focused on sharing knowledge across functions for developing the consumer experience. Managers were very interested in the insight of Clyde's Chinese consumer value models, especially in relation to promotional activity.

Clyde & Judy have published in the SSCI ranked Journal of Business Ethics. The paper (Chinese Negotiators’ Subjective Variations in Intercultural Negotiations) reports on an experiment measuring the subjective biases of Chinese negotiators toward others from Japan and America. Power distance and gender variables are also covered. Read the paper.

James spoke at the 2009 Annual Innovation Summit, in Shanghai, hosted by Innoenterprise and Shanghai Jiao Tong University. The summit brought together researchers and managers from leading businesses in China. James introduced localized service research centering on unique Chinese consumer attitudes toward service and preference for service providers in developing a warm relationship. Watch the video.

Clyde spoke at the 2009 Annual Innovation Summit, in Shanghai, hosted by Innoenterprise and Shanghai Jiao Tong University. The summit brought together researchers and managers from leading businesses in China. Clyde introduced innovative ethnographic research to model Chinese consumer behavior. Watch the video.

Clyde has published a research paper in the Asia Pacific Journal of Marketing and Logistics, Vol. 21(2), 2009. The paper, titled When hot and noisy is good, shows the importance of renao in Chinese consumer behavior. Download the paper here, and remember CCC has a research section with more papers, reports, data, video, and audio. Just register to see the Research menu.

Judy and Clyde, along with their coauthor Andrea Lee, have been awarded best paper of the conference in San Fransisco, USA. The conference ACME (Association for Chinese Management Educators) centered on Chinese values in current business research. The winning paper, Subjective Intercultural Variations Among Chinese Negotiators, fit that bill perfectly.

James has published a research paper in the Asia Pacific Journal of Marketing and Logistics, Vol. 21(2), 2009. The paper, titled Developers and terminators in hypermarkets' relationships with Chinese customers, examines aspects of service specific to Chinese cultural settings that lead to satisfaction and dissatisfaction. Download the paper here, and remember CCC has a research section with more papers, reports, data, video, and audio. Just register to see the Research menu.

In March, 2009, James & Clyde were invited to present at an educational conference in Taiwan covering instructional technologies. The Overseas Chinese Institute of Technology's AFL department organized the event. James covered the use of the online business writing software, QBL Online, and Clyde presented his own published research results showing how to effectively use the system (appeared in the SSCI ranked journal Language Learning).

Members of the CCC team hosted a session at the prestigious INFORMS conference in Washington, DC. Clyde led the session on Issues in Chinese Consumer Behavior, including
James: Hypermarket Service Quality with a Chinese Flavour
Stephen: Chinese Relationship Marketing: Wet Markets in Taiwan
Clyde: Chinese Cultural Influences on Retail Channel Selection
Michael Turton: Cultural Change Through Wine Marketing in Taiwan.

The CCC team caught up with A. Parasuraman, well known for his groundbreaking research on service quality. We sat down with him and discussed the enduring appeal of the Professor's work on service quality, the SERVQUAL model, views on internationalization of service and a future increasingly focused on technology based services. He even gave us some good advice on research publishing! Watch the video here.

Clyde gave the keynote speech at Transworld Institute of Technology's AFL conference, in Taiwan. A bit controversial, Clyde asserts Western-based language learning theories are culturally biased and that a marketing theory approach may be more accurate in capturing what consumers actually expect from such efforts. Listen to the talk and see the slides here.

James presented recent research on the influence of Chinese culture on different hypermarket formats in Taiwan at a marketing conference in Shanghai (SJTU). Stores that adopt local values are more successful than those that do not.  Sounds simple, right? Well, not when managers associate their own values with modernity and Chinese values with being backward, or worse.

At a conference in Shanghai, Prof. Kim Fam agreed to have his MAG (Marketing in Asia Group) and CCC cooperate. We agreed to work together in research, grant applications and publications between members of the two marketing research organizations to advance the idea that marketing in Asia is dissimilar to that in USA or Europe.

March, 2008. Clyde was invited to Hong Kong City University, marketing department, to talk about his research on Chinese marketing relationship metaphors. Director Zhou has a strong research history in combining traditional Chinese thought with modern marketing theory. Clyde's work first caught Prof. Zhou's eye in an INFORMS conference in Singapore. With the growth of China, this localized work is of increasing importance for Western firms if they want to compete.

January, 2008. Stephen & Clyde have won one of the highest local research awards, from the Chinese Management Association, ROC, for their research and paper on cultural metaphors used in local retailing settings: USA, Japan, and Taiwan.