Main Topic: Poultry Channel Switching in a Chinese Cultural Setting

Author: Clyde Warden

This research was a student master thesis that allowed Professor Warden to expand on his observations that wet markets were not distinct retail channels serving different market segments. An investigation into attitudes, however, would be dangerous as pressures from modernity assumptions would encourage respondents to report wet markets were not important to them. Additionally, the responses of people too young to cook or be responsible for family ceremonies could be very misleading (often stated as, "this generation does not care about religion"). 

Presentation of Research Results (PPT & DOC):

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