Main Topic: Kueh--Traditional Food in Singapore

Hosts: Jane Lu, Clyde Warden

In Singapore for another episodes. This time we are focusing on a traditional Chinese food--kueh. Jane and Clyde look at kueh in Singapore, which is very similar to the breakfast food thorugh Greater China. Most interesting in this video is the shop. A well known rule of thumb for eating in China is that the better (more clean, organized, and in a way Western) a shop is, the worst the food will be.

Kueh is one of the traditional foods that play important roles in religous ceremonies--ansestor worship. This places the food at the center of family activities aftecting consumers from a young age. When they grow up, those consumers are strongly attracted to the food as it represents family values.

This is a must be for this bai bai stuff--you MUST have it.

Photos:

• (1) A typical local shop where kueh is sold. (1) A typical local shop where kueh is sold.
• (2) Families are typical customers. (2) Families are typical customers.
• (3) These shops normally offer a range of fresh products, like bao. (3) These shops normally offer a range of fresh products, like bao.
• (4) Ready to eat with take home offerings. (4) Ready to eat with take home offerings.
• (5) Signage normal for a breakfast shop. (5) Signage normal for a breakfast shop.
• (6) Consumers often link these shops with their childhood memories. (6) Consumers often link these shops with their childhood memories.
• (7) Parents often buy for their children. (7) Parents often buy for their children.
• (8) The core product. (8) The core product.
• (9) Different colors, designs, and wrappings can be linked to lunar religious dates. (9) Different colors, designs, and wrappings can be linked to lunar religious dates.
• (10) Crowded servicescape is typical of Chinese restaurants. (10) Crowded servicescape is typical of Chinese restaurants.
• (11) A satisfied customer. (11) A satisfied customer.
• (12) Product extensions. (12) Product extensions.
• (13) Packaged for takeaway. (13) Packaged for takeaway.
• (14) Mass manufactured. (14) Mass manufactured.
• (15) Back at the shop, ready to eat. (15) Back at the shop, ready to eat.
• (16) Fresh kueh is often eaten for breakfast. (16) Fresh kueh is often eaten for breakfast.
• (17) Freshly made product range. (17) Freshly made product range.
• (18) Kueh in production process. (18) Kueh in production process.
• (19) Kept warm. (19) Kept warm.
• (20) Bao kept warm in a heater where customers can choose from. (20) Bao kept warm in a heater where customers can choose from.
• (21) Customers at breakfast. (21) Customers at breakfast.
• (22) Products with prices--piled to allow customers to dig. (22) Products with prices--piled to allow customers to dig.
• (23) Family of customers. (23) Family of customers.
• (24) At home with some of the take away from the shop. (24) At home with some of the take away from the shop.
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