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This show is the last of a trilogy of research talks. These shows are of special interest to anyone working on service research, especially using CIT methodology, and those trying to choose a research topic. The CIT method is used throughout all three examples of three research projects, all ending in published papers.
In this follow up to Shows 57 and 58, where we looked at choosing a research topic, how to implement CIT, and service failures across cultural settings. This series of shows have emphasized how to get your research project moving forward and then to publishing. This episode wraps that up with the third paper published from this research thread. Once again, James and Clyde are live at National Cheng Kung University in Tainan Taiwan, in front of an IMBA class of graduate students.
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