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Go To Research Show 58: Service Failures at Restaurants Chinese Consumers at Home and Away

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This is a special show not linked to any previous show. This show begins a trilogy of research talks. These shows are of special interest to anyone working on service research, especially using CIT methodology, and those trying to choose a research topic. The CIT method is used throughout all three examples of three research projects, all ending in published papers.

For beginning researchers, the biggest problem is choosing a research topic is, well, choosing a research topic. The first show emphasizes how to narrow your research topic until you can get a doable project, extending existing work. The following shows extend that initial work and show how that small, specific replication can lead to a thread of research over a number of years.

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