Silk is a centuries old part of business in China. The fabric in all its glorious colours, designs and fabulous texture is inherently attractive. Near the East Nanjing road is one of the largest silk markets in Shanghai. James and Clyde take you for a look inside with all its retail excitment, lots of typical Chinese retail and consumers from around the world.
The building itself is unimpressive. As ever, in China, no space is wasted and around the outside are small boutiques with vendors selling a variety of products. My eye was caught by a selection of ties. To the touch they felt good quality but the labels were most interesting: "Dolce and Gabbana" and "Pink". Irresistable! A little bargaining and I had a small selection for just over three US dollars a piece.
Inside the market is very typically Chinese with masses of small sellers, divided by thin partition and merchandise hung, drapped and stacked in all possible ways. These days the market does not just sell silk but cotton, linen and leather amongst other things. The tourist 'dollar' is a big part of the income here although locals are in evidence too.
The market is not just about buying fabrics. It is a great one-stop shop
for all types of tailor made clothes. Customers choose their fabric.
Then magazines are produced - usually worn - with all kinds designs.
Nothing seems to phase the staff and they are keen to please and learn
about new designs or ways of making the clothes. As I went through
this process for getting a leather jacket made I described a way of
reinforcing the seam at the cuff to stop it tearing. They had not seen
this before and it seemed set to be integrated into future designs! One
detailing - button, zips etc. is all taken care of a price is
suggested. Negotiation goes on for a while. If the deal cannot get
closed most seller become fairly cold. You are quickly left with the
sense that this is very much about closing a deal. There is no sense
that you might come back tomorrow, next year or send your friends there
becuase they treated you well. Making the clothes is done near by the
market. A walk around the small streets around the market showed old
run down buildings filled with the sound of sewing machines and hard
work. Fitting is usually carried out in a few days, final changes are
quickly made and the customer comes back to pick up their finished
item.
The workmanship - seaming and cutting is generally
good - but the tailoring to fit the individual varies. The huge range
of boutiques gives customers plenty of choice and some opportunity to
compare. The proof of the pudding is in the eating and the only way to
really understand the quality of the final product is to talk to other
customers who have bought something. It is also worth remembering that
local expectations are often lower than international customers. So
getting clear on standards takes time, patience and polite insistance.
Sellers often hire an assistant - usually students - who handle
translation and act as a go-between for the seller and customer.
Chatting with them is interesting since they are often familiar with
the business.The silk market offer the Chinese experience combining the
copying of designs, with quality fabrics and often strong efforts at
customer service.
This is a great place to contribute to the knock-off market
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