Chinese Consumer Popular Retail Formats: The Case of Renao & Xian Jing

Author: Clyde Warden

Using deep psychological interviews to uncover metaphors, this research looks at important Chinese culturally specific retailing values and behaviors. Ethnographic data in video form is used to ground theory, which ends in a proposed conceptual model.

Presentation of Research Results (Video & Audio):

This presentation was given at National Cheng Kung University's IMBA program. 

Length: 24 minutes.
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