Main Topic: Recycle Channel in Singapore

Hosts: James Stanworth , Clyde Warden

Marketing textbooks, until recently, simply ended with the consumer using a product. Today, the end of the channel now includes disposal and that often means recycle issues. In this, our final show in the Singapore series, our crew follows the recycle man in Singapore. From pickup, to the collection center, and then on to the buyers, we get a good overview of the process.

One of the biggest shifts one makes in moving from Taiwan to Singapore, is the lack of recycle emphasis. In Taiwan, like Japan, recycling is pushed to the consumers, requiring separation and special pick up times--normally daily. Both China and Taiwan charge extra for plastic bags to discourage their use, but all this simply does not exist in Singapore, as of the recording of this show. This actually creates a profit opportunity for the recycle man, who moves through residential blocks, honking a horn (a good example of classical conditioning), collecting recyclables for profit. Consumers have the convenience of never leaving home and making a few dollars.

Photos:

• (1) Pulling up to a residential block. (1) Pulling up to a residential block.
• (2) Tools of the trade are basic. (2) Tools of the trade are basic.
• (3) Starting down the hallways. (3) Starting down the hallways.
• (4) Honking the horn. (4) Honking the horn.
• (5) Finding customers. (5) Finding customers.
• (6) Responding to customers opening their doors. (6) Responding to customers opening their doors.
• (7) Setting up the equipment. (7) Setting up the equipment.
• (8) Waiting for the customers. (8) Waiting for the customers.
• (9) Inside the customer's home tying up papers. (9) Inside the customer's home tying up papers.
• (10) Stacks piled up on each floor, then moved to first floor. (10) Stacks piled up on each floor, then moved to first floor.
• (11) Truck pulls up. (11) Truck pulls up.
• (12) Loading up. (12) Loading up.
• (13) Driving off to collection center. (13) Driving off to collection center.
• (14) Central collection center. (14) Central collection center.
• (15) Metals separated. (15) Metals separated.
• (16) Plastic, paper separated. (16) Plastic, paper separated.
• (17) Metals separated. (17) Metals separated.
• (18) Loading separated materials loaded for shipment. (18) Loading separated materials loaded for shipment.
• (19) The center from outside. (19) The center from outside.
• (20) Large container waiting for pickup. (20) Large container waiting for pickup.
• (21) More containers waiting for pickup. (21) More containers waiting for pickup.
• (22) Durable goods are also sent here. (22) Durable goods are also sent here.
• (23) Organizations can contract for the recycle center to pickup large amounts of material. (23) Organizations can contract for the recycle center to pickup large amounts of material.
• (24) Large industrial material is also taken care of here. (24) Large industrial material is also taken care of here.
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