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Main Topic: Recycle Channel in Singapore

Hosts: James Stanworth , Clyde Warden

Marketing textbooks, until recently, simply ended with the consumer using a product. Today, the end of the channel now includes disposal and that often means recycle issues. In this, our final show in the Singapore series, our crew follows the recycle man in Singapore. From pickup, to the collection center, and then on to the buyers, we get a good overview of the process.

One of the biggest shifts one makes in moving from Taiwan to Singapore, is the lack of recycle emphasis. In Taiwan, like Japan, recycling is pushed to the consumers, requiring separation and special pick up times--normally daily. Both China and Taiwan charge extra for plastic bags to discourage their use, but all this simply does not exist in Singapore, as of the recording of this show. This actually creates a profit opportunity for the recycle man, who moves through residential blocks, honking a horn (a good example of classical conditioning), collecting recyclables for profit. Consumers have the convenience of never leaving home and making a few dollars.

Listen To The Show (Audio Only):

Length: 21 minutes. Download MP3 10.02MB (Right click->Save As).

On Location

Watch The Show (Video & Audio):

From Singapore.
Length: 21 minutes.

iPod Download MP4 94.29MB (Right click->Save As).
QuickTime Download MOV 77.75MB (Right click->Save As).
Windows Media Download WMV 77.47MB (Right click->Save As).
High Quality mp4 H.264(640x480) Download high quality mp4 161.78MB (Right click->Save As).


Category: Videocasts

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