Main Topic: Costco Opens First Taichung Store

Hosts: James Stanworth , Clyde Warden

A big retailing event hit central Taiwan--the first Coscto. Talk of Asian Marketing goes on location for a three part show to cover the event in video and look up close at some Chinse consumer behavior in this very American retail format.

Watch or Listen to The Show:

The Show (Video & Audio):

Photos:

• 1) 8AM the parking line already snaked around the store and up two blocks to the main road Wen Hsing Nan RD. 1) 8AM the parking line already snaked around the store and up two blocks to the main road Wen Hsing Nan RD.
• 2) The police showed up a bit late and tempers were on edge. 2) The police showed up a bit late and tempers were on edge.
• 3) The way people stayed in line was amazing, something you would never see in China. 3) The way people stayed in line was amazing, something you would never see in China.
• 4) The long line attracted lots of people on the street to look. 4) The long line attracted lots of people on the street to look.
• 5) The parking lines stayed long for at least three hours (this is normal for local department stores also). 5) The parking lines stayed long for at least three hours (this is normal for local department stores also).
• 6) Some complaints were heard about the lack of line management. 6) Some complaints were heard about the lack of line management.
• 07) The store got some line managers out and handing out candy. 07) The store got some line managers out and handing out candy.
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• 09) By 9AM the traffic was letting up, but lines were still long. 09) By 9AM the traffic was letting up, but lines were still long.
• 10) Local store owners handed out flyers and waiting Costco customers took them gladly thinking they were related to Costco. 10) Local store owners handed out flyers and waiting Costco customers took them gladly thinking they were related to Costco.
• 11) At the front of the store, the opening ceremony began at 8:30. 11) At the front of the store, the opening ceremony began at 8:30.
• 12) The front was not so crowded because everyone was in line for the free eggs. 12) The front was not so crowded because everyone was in line for the free eggs.
• 13) The media were of course on hand, but the things they were interested in seemed to be the free eggs. 13) The media were of course on hand, but the things they were interested in seemed to be the free eggs.
• 14) James Sinegal, co-founder and CEO, was on hand, saying about ten words (right to the point). 14) James Sinegal, co-founder and CEO, was on hand, saying about ten words (right to the point).
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• 17) The drumming performance began. 17) The drumming performance began.
• 18) Ribbon cutting scissors stood by. 18) Ribbon cutting scissors stood by.
• 19) The line for free eggs just didn't slow (I noticed a number of repeats). 19) The line for free eggs just didn't slow (I noticed a number of repeats).
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Show Links:

• Costco Taiwan Website
• Costco US Website
• Grace's Product Life (A Local Blog 品味生活's Grace)
• Yealing's Daily Self-Portrait (A Local Blog Yealing 的自拍日誌)
• Yorohoko's Life! (A Local Blog)