A ZMET Interview: A Real Example

Author: Clyde Warden

Deep interviews are not easy to do. The ZMET process has a number of clear steps, yet the interview remains open and flexible. This video will train you to do ZMET interviews, as well as interviews with consumers in general.

Presentation of Research Results (Video & Audio):

This training video was made for Prof. Warden's students during his coffee consumption research. 

Length: 66 minutes.
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