The Project

Talk of Asian Marketing - TAM - can help you close the large West-Far East cultural gap. With decades of experience our local experts point of view from the ground can assist you understand consumers' thoughts and develop relevant marketing focus. Key points for each show are delivered through ConsumerCam video, photographs and audio/video podcasts. We strive to bring to our audience:

• Features on a broad range of Chinese consumer issues
  
• An emphasis on China's future retail development
• Many examples from the advanced retail landscapes of Taiwan, Hong Kong, and Singapore
  
• Practical experience with quality research results that are action orientated

The Chinese Consumer Connection is created by researchers who have advanced knowledge of research methodology.

Professional Local Researchers
We have numerous contacts across Greater China--all of whom are highly integrated into the local retail landscape.

Quantitative Approaches
Our expertise includes survey design, statistical modeling, psychographic measurement, and marketing mix design through procedures such as conjoint analysis.

Qualitative Approaches
Researchers on our team have extensive experience in grounded theory development through approaches that include anthropological methods and marketing methods such as CIT and ZMET.